Qatar Airways unveiled its new Business Class experience yesterday in what might come to rival Etihad's the Residence First Class Suites.
At a packed world exclusive ceremony at ITB Berlin that drew more than 200 international media, travel industry representatives and VIP guests, the airline showcased its patented new Business Class QSuite, which features the industry’s first-ever double bed.
In addition, the new seat design features privacy panels that stow away, allowing passengers in adjoining seats to create their own private room. Adjustable panels and movable TV monitors on the centre four seats allow colleagues, friends or families travelling together to transform their space into a private suite, giving them the opportunity to work, dine and socialise together.
The reveal moment was live-streamed to thousands online via Facebook, ensuring that no one missed out on this historic occasion for the airline.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker said: “This new product offering – an unrivalled enhancement of our already award-winning Business Class cabin – will absolutely challenge industry norms and expectations. This is truly the future of Premium travel, and I am delighted at the reaction from our travellers, media and industry experts. In this, our 20th year, I am proud to still be leading the industry in terms of innovation and ambition to ensure we continue to offer our passengers the absolute best in both product and service.”
At the reveal ceremony, during which a replica cabin of the aircraft was unveiled to much applause, guests were able to see the new QSuite cabin first-hand, as Qatar Airways cabin crew greeted guests and showcased the many new and exciting features of the new Business Class cabin. In particular, the unique family-suite offering was a huge draw for guests who wanted to experience the option of travelling with loved ones in a social setting that has never before been offered to families.
His Excellency Sheikh Saoud Bin Abdulrahman Al-Thani, Ambassador of the State of Qatar in Germany commented: “This is a world class reveal for a world class product and I am honoured to be present for this momentous occasion. The new first-class business class offering from Qatar Airways perfectly upholds the airline's award-winning reputation as the best business class in the world and offers a new level of comfort for premium travel and we are proud of this achievement."