Low cost carrier debuts new 3D animation, shown in English and Arabic.

flydubai is pioneering on board safety demonstrations in the Middle East by implementing an exclusive animated video from the makers of the popular FREEJ cartoon series.

The 3D animation, shown in English and Arabic, features the four Grandmothers from the FREEJ series being taken through the safety briefing. To ensure an accurate briefing, the animators filmed one of flydubai’s senior cabin crew members before creating a new cabin crew character.

“Our collaboration with FREEJ is another example of flydubai’s innovative approach to customer experience. The safety demonstration is a vital part of every flight but we wanted to deliver the information in an original yet informative way,” said Ghaith Al Ghaith, CEO of flydubai.

“When we decided to create a video, we naturally thought of FREEJ, as it is not only the most successful Emirati animation series, but it engages audiences of all ages, which encourages passengers to watch and take note of the important safety briefing,” he added.

The film will be broadcast through flydubai’s ‘Fiber-To-The-Screen’ In-Flight Entertainment screens, which are fitted into every seat back on flydubai’s latest fleet of Boeing 737-800 NG aircraft. flydubai also worked closely with the General Civil Aviation Authority (GCAA) to ensure it meets all the legal safety requirements.

“This was a very exciting project to take on. There is great brand compatibility between FREEJ and flydubai, as we are both young and inventive brands that have become household names very quickly. The series is already watched by families all over the Middle East and we are delighted to be able to introduce it to new audiences across the flydubai network,” said FREEJ creator Mohammed Saeed Harib.


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