HP enhances workstations for the creative industry

HP enhances workstations for the creative industry
Jeff Wood, vice president, Worldwide Product Management, Commercial Solutions Business Unit, HP.
Published: 21 April 2013 - 10:28 a.m.
By: Clayton Vallabhan

HP is demonstrating its expansion in the media and entertainment industry with its Z Workstations.

The manufacturer is working with Fusion-io to integrate the Fusion-ioFX memory tier into its Z-Series workstations. These workstations are aimed at creative professionals that work in deadline-driven segments of media and entertainment, enabling them to create visual effects and edit movie content.

“Our customers are continually pushing the limits of their creativity and requiring consistent technology performance improvements from one project to the next,” said Jeff Wood, vice president, Worldwide Product Management, Commercial Solutions Business Unit, HP. “As the workstation industry leader, HP continues to look for innovative partners, new solutions and demanding customers that drive results for the creative professional.”

“I consider HP one of the best engineering companies in the world, so I’m thrilled to see HP and Fusion-io working together to advance workstation computing architectures,” said Steve Wozniak, chief scientist, Fusion-io. “The Fusion ioFX brings the intelligence of the Fusion-io approach to HP’s incredible workstations, adding even more powerful application performance to the precision engineering HP is known for around the world.”
 


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