Abu Dhabi Media to bring interactive TV to Middle East

Abu Dhabi Media to bring interactive TV to Middle East
Published: 26 March 2014 - 6:24 a.m.
By: Emirates News Agency (WAM)

A recent deal between Abu Dhabi Media and major interactive television technology provider, Youtoo Technologies Middle East, will introduce a new platform to its audience allowing them to encounter a new interactive experience to television.

Youtoo Technologies Middle East is the Dubai-based joint venture between regional investors and Youtoo Technologies, the US firm specialising in integrating social media, voting, videos, and custom mobile apps into television broadcasts. More details about the services available through this new agreement will be announced soon.

"This alliance between ADM and Youtoo will have a huge impact on viewers, giving them the means to influence and interact with programmes in new and innovative ways -the applications are virtually endless," said Ali Al Shaiba, Director of Digital Media at Abu Dhabi Media.

"The new technology will open new channels of dialogue between Abu Dhabi Media, which is already one of the fastest-growing multi-media platforms in the Middle East, and its customers across the region."

Abu Dhabi Media (ADM) provides unique content to audiences in the UAE and throughout the Middle East in the areas of publishing, broadcast and digital media. As the region's leader in digital media, it pioneers the latest advanced technology and establishes strategic partnerships with industry leaders throughout the world.

"Youtoo is delighted to be part of this new initiative from ADM. Very soon MENA viewers will experience the future of interactive TV. Our solutions and ADM's reach in the region will change the way everyone will view and experience television," said Chris Wyatt, CEO Youtoo Technologies.


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