New virtual reality experience opens at The Dubai Mall

New virtual reality experience opens at The Dubai Mall
VRZOO is a new virtual reality experience that brings guests up close with the world's most endangered species
Published: 16 February 2017 - 8 a.m.
By: Namitha Madhu

Emaar Entertainment, a subsidiary of Emaar Properties, has launching VRZOO, a new virtual reality experience that brings guests 'face-to-face' with the world's most endangered species.

The Virtual Reality experience is a joint venture with Dubai Aquarium & Underwater Zoo and Wevr, the leading virtual reality studio and content distributor.

VRZOO offers two kinds of experiences: 360-degree VR experiences and an underwater interactive session.

In the 360-degree VR experience users can experience a 3D encounter with some of the world’s most captivating species, including lions, gorillas, whale sharks and African elephants, in their natural habitats. Some of the locations covered in the VR session are Uganda, South Africa, Maldives, Egypt, Australia and Mafia Island.

The interactive session, a CGI animation from Wevr’s iconic VR experience, named "theBlu: Season 1”, allows guests to view inside the ocean through a deeply immersive room-scale VR experience. Users can explore multiple underwater habitats and gets up-close views of some of the most awe-inspiring underwater species, such as whales, jellyfishes, corals, as well as a giant squid.

Maitha Al Dossari, Chief Executive Officer of Emaar Entertainment, said: “Emaar Entertainment is committed to providing visitors of all ages with interactive edutainment experiences. VRZOO is the latest addition, designed to broaden the mind and provide deeper connections to the world around us, using informative and interactive platforms. VRZOO demonstrates our commitment to education as we work toward a safe and more informed future for animals and humans alike.”

Paul Hamilton, General Manager & Curator, Dubai Aquarium & Underwater Zoo, said: “Educating the public about endangered species is a key priority at Dubai Aquarium & Underwater Zoo and we’re glad to be able to reflect that mission in the new VRZOO attraction. As we continue to expand our offering, VRZOO is the next step in diversifying our educational platforms. The experience brings adventurers closer than ever to incredible creatures such as African Elephants and Dugongs, in a safe environment, where they can come face-to-face in a way that’s not possible in the wild. VRZOO carries an important message in that all the species showcased could be lost forever in the near future without intervention. It is frightening to think that in our lifetime, some of these species may become extinct and only live on in VR for future generations.

The 360-degree experience will cost AED30 per person, while the CGI will cost AED 50 per person.

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