Qatari pay-TV broadcaster beIN, has entered the UAE’s retail sector with the launch of six retail locations.
These outlets, which are owned and operated by beIN, have been inaugurated in Majid Al Futtaim Malls across Dubai, Sharjah, Ajman and Fujairah. The company plans to expand its presence in Abu Dhabi and also further launch new locations in Dubai in the next couple of months.
The outlets operate under the ‘beIN SHOP’ brand and offer various services and access to the latest technology to ensure a high quality customer experience. beIN SHOPS are located in the Mall of the Emirates, Deira City Center, Mirdif City Centre, Sharjah City Centre, Ajman City Centre and Fujairah City Centre.
beIN’s strategy of establishing its own retail locations is part of a plan to provide high levels of customer service to its customers and potential pay-TV subscribers.
beIN has provided extensive training to its staff to serve as advisors for prospects who are looking for pay-TV products. The focus of beIN staff will be on understanding customer needs and then recommending the right product for them.
beIN is positioned as a family friendly pay-TV network that appeals to all the members of the family. It is important for the company to make itself available in retail locations that are frequented by families. With this in mind, beIN has selected the top malls with highest footfall to establish its retail presence.