LG and Dolby Labs unveil OLED TVs at CES

LG and Dolby Labs unveil OLED TVs at CES
Published: 8 January 2017 - 2:43 a.m.
By: Digital Production Middle East Staff

LG 2017 OLED TVs will support Dolby Vision high-dynamic-range (HDR) technology and Dolby Atmos audio in a new combined home entertainment experience, the two companies announced at CES in Las Vegas.

Dolby’s expertise in bringing advanced audio and imaging technologies from the cinema to the home, now brought together for the first time in one device, has led to distinct features that enable Dolby Vision and Dolby Atmos to deliver a heightened entertainment experience to home consumers.

Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast, as well as a fuller palette of colours. Dolby Atmos provides a bigger, more encompassing sound that fills the room—even overhead—and immerses viewers in the entertainment.

LG’s 2017 OLED line-up builds on its pixel dimming control technology, which renders perfect black, improved contrast and an expanded colour gamut.

All LG’s 2017 OLED TVs will support Dolby Vision and Dolby Atmos globally, including the 77/65W7, 77/65G7, 65/55E7, 65/55C7, and 65/55B7. In addition to this combined experience, all LG’s flagship Super UHD TVs will continue to support Dolby Vision in 2017. This includes LG 2017 SJ9500, SJ8500, and JS800 Super UHD TVs available globally.

“High-quality imaging and audio are essential elements of the TV viewing experience,” said Brian Kwon, president, LG Home Entertainment Company. “By incorporating Dolby Vision and Dolby Atmos into our premium OLED TVs, the first TV of its kind, we are able to offer consumers amazing realism across both image and sound that is vivid, nuanced, and powerful.”

“LG and Dolby share a passion for bringing the best possible audio and visual experiences to life,” said Kevin Yeaman, president and CEO, Dolby Laboratories. “This expanded collaboration with LG will bring together both Dolby Vision and Dolby Atmos and deliver spectacular experiences that consumers can see, hear, and feel.”
More than 80 studio titles are available in Dolby Vision, and more than 100 titles are available in Dolby Atmos, with 25 available in both formats.

Most major studios, including Warner Bros. Home Entertainment and Universal Pictures Home Entertainment, have announced support to deliver Dolby Vision titles and Dolby Atmos titles. Additionally, more than 100 hours of original content is available in Dolby Vision across leading OTT providers globally, and soon consumers will have access to Dolby Vision titles on Ultra HD Blu-ray disc, with anticipated availability in 2017.
 

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