iflix works with Bitmovin to deliver high quality service in Middle East

iflix works with Bitmovin to deliver high quality service in Middle East
L to R: Scott Gegenheimer, Bader Al Kharafi, Patrick Grove and Mark Britt during the press conference
Published: 11 April 2018 - 8:03 a.m.
By: Pranav Vadehra

Bitmovin has signed on iflix, a leading streaming entertainment service for emerging markets. ifix will use Bitmovin encoding to enable the delivery of TV shows, movies and sport in high definition video over low bandwidth mobile networks across the Middle East, Africa and Asia Pacific.

Utilizing Bitmovin’s encoding tools via Bitmovin’s containerized software running inside its own infrastructure, iflix can run a heavily optimized H.264 based encoding workflow, delivering HD quality video and reach for its 7.5 million active subscribers, including those in low bandwidth areas.

“Delivering high-quality, high definition video to mobile is a key part of our commitment to providing users with the best customer experience possible where they are and any device of their choice. Bitmovin’s encoding will allow us to redefine expectations for quality content in the markets we serve,” said Emmanuel Frenehard, Chief Technology Officer at iflix.


“Delivering a premium video experience is a massive differentiator for iflix. There’s no reason why bandwidth restrictions should hold back innovation in consumer experience,” added David Godfrey, Vice President Asia Pacific at Bitmovin. “iflix already has a wildly popular service and can now offer even better video experiences to existing and potential subscribers on every device and every browser.”

Unlike other cloud encoding services which only offer monolithic APIs that cannot run on customer-provided servers, Bitmovin’s container-based architecture allows customers to deploy modern virtualised encoding servers across a variety of environments from full cloud, to fully on-premise, to any hybrid combination in between.

Bitmovin has been a first mover in almost every significant development in online video, from building and deploying the world’s first commercial adaptive streaming (MPEG-DASH/HLS) HTML5 Player, to being the first to achieve 100x real-time encoding speeds in the cloud. Its encoding portfolio includes Per-Title Encoding, Multi-Codec Streaming, Per-Scene Adaptation and the newly launched AI-enabled Encoding. Bitmovin customers collectively deliver several billion videos to consumers every day.

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