Panasonic holds convention in Dubai, bullish on MidEast growth

Panasonic holds convention in Dubai, bullish on MidEast growth
Published: 18 April 2018 - 11:47 a.m.
By: Pranav Vadehra

Panasonic Marketing Middle East & Africa (PMMAF) announced today that the company remains bullish about its Middle East prospects and looks for further growth as it marks its 100th anniversary.

At the annual dealers’ convention in Dubai, PMMAF’s Managing Director Hiroki Soejima reflected on the company’s rich heritage of innovation and outlined how it will sustain the growth momentum in 2018 and beyond.

“The Middle East continues to be an important market and investment destination for Panasonic. Having proven our strength and leadership during the past 100 years, we have indeed come a long way in establishing ourselves at the cutting-edge of electronics technology. Backed by a century-long experience and our capability to continuously innovate, we are confident that Panasonic, as it embarks on its next 100 years of operation, will continue to play an important role in shaping the future by designing and manufacturing products and solutions consistent with our reputation of high-quality Japanese craftsmanship,” Soejima commented. The Panasonic MD's presentation noted that they have been present in the region since 1955.

He added that Panasonic has its sights set firmly on key strategies for its businesses in the region, among them strengthening its presence in the Middle East through increased market penetration, as well as reinvigorating its premium value as a top-ranked global Japanese brand.

Soejima continued, “Serving one purpose since the company’s founding – that is, keeping our customers at the core of our business – we pledge to empower them by introducing new products that meet their ever-changing needs, while ensuring continued understanding of the local markets’ unique needs in order to contribute to their growth and development as a society.”

Setting a solid foundation for a successful year ahead, Panasonic will continue to execute its marketing campaign ‘Makers of Quality. Mastered in Japan.’ to reinvigorate itself as the reference for best-in-class and forward-thinking products. He emphasised Panasonic's strategy for the future growth will revolve around three key pillars - a focus on the major appliance market, getting closer to the market by increasing consumer touchpoints in shop displays, and enhancing brand awareness with more ATL marketing.

Responding to questions about the camera product lines, the Panasonic leadership stressed that the camera line of products will continue to have a high focus and is still very important to Panasonic. Going ahead they are planning to strengthen the GH5 cameras and expand product output and distribution to outlets. They will look to establish more sales channels and also expand. the largest growth markets in the Middle East are Pakistan followed by the GCC countries. Broadcast camera such as the EVA-1 and new

Also in line with this strategy, Panasonic showcased at the event its latest models and new product innovations across categories, both B2B and B2C. Among the AV products unveiled were the 77” 4K PRO HDR TH-77EZ1000M OLED TV and the LUMIX DC-GH5S C4K Mirrorless Camera.

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