Despite establishing itself as the foremost film festival in the region, and attracting A list international stars like Cate Blanchett and Patrick Stewart in its most recent edition, the Dubai film festival has decided to shift to a once every two years schedule.
The organisers of Dubai International Film Festival (DIFF) announced the shift in a statement today. They said they will be adopting the new strategy to support the growth and evolution of the film and content industries in the region. The statement added that this strategic shift aims to embrace the significant changes taking place in the region’s creative and entertainment landscape.
The new strategy will seeks to leverage the emergence of exciting new talent and innovative new technologies that are rapidly transforming the content landscape in the region. The Festival will occur every two years with the 15th edition, which will reflect DIFF’s changed strategy, confirmed to be hosted in Dubai in 2019.
Jamal Al Sharif, Chairman Dubai Film and TV Commission commented: “DIFF has established Dubai as a world-class destination in the film and content industry. It serves as a platform to promote cultural understanding between the region and the world, as well as the development of the local and regional film industry, giving the opportunity to many ambitious film makers to shine.
“With the vast changes taking place both in the regional and global movie-making and content industry, we are seeking to redefine the Dubai International Film Festival’s approach towards nurturing growth, creativity and talent. Innovative new approaches and technologies are transforming the distribution of content and the craft of movie-making. As a forward-thinking player in the global film industry, DIFF seeks to embrace the future of the industry through this strategic shift.
“The Festival will continue its significant contribution to the development of the industry, as we look forward to celebrating with the public, film lovers and industry professionals in 2019. We will announce the final dates, details and the new programme as soon as confirmed.”
Dubai International Film Festival has over the past 14 years, screened almost 2,000 films including over 500 regional Arab movies. Recently prominent Egyptian producer Mohamed Hefzy was appointed President of the Cairo Film festival to help it regain eminence, and the new El Gouna festival also aims to establish itself in the region.