Vox Cinemas opens first Saudi cinema in Riyadh

Vox Cinemas opens first Saudi cinema in Riyadh
Published: 1 May 2018 - 11:48 a.m.
By: Digital Studio Middle East Staff

Saudi Arabia saw the opening of its second cinema on Monday evening, a four screen Vox Cinemas multiplex.

The new cinema – located at the company’s new entertainment complex in Riyadh Park – comes two weeks after the kingdom’s first public cinema screening in Saudi Arabia. The country’s second cinema launch ­opened with the Avengers: Infinity War film at the new cinema complex run by regional chain Vox and boasting an Imax theatre. Screenings are reportedly selling out within minutes even with ticket prices going up to the equivalent of $20.

“Tonight’s cinema opening represents another historic moment in the transformation of the Saudi economy under the Vision 2030 plan,” Saudi minister of culture and information Dr Awwad Alawwad was quoted as saying at the opening. “It is great to have the second cinema open in the kingdom within a span of less than two weeks.”

“This is just one example that shows the fast pace of development in the kingdom,” he added.

The opening of the new cinema is part of a broader effort by Vox cinemas to expand in Saudi Arabia, where the company has said it will invest an additional $533.2 million to open 600 screens over the course of the next five years.

Vox’s parent company, Majid Al Futtaim, has already announced project investments valued at $3.73 billion across its mall asset, fashion, leisure and retail offerings, a commitment that is expected to create over 114,000 direct and indirect job opportunities.

Additionally, through a partnership with 20th Century Fox, the distribution arm of Majid Al Futtaim Cinemas will exclusively distribute Fox content to cinemas in the kingdom. In 2018 alone, the company is planning to release a number of hotly anticipated films including The Darkest Minds, the Predator and the James Cameron produced Alita: Battle Angel.

Other cinemas currently under design include Majid Al Futtaim’s Mall of Saudi and City Centre Ishbiliyah, both expected to open in Riyadh in the coming years.

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