Video-on-demand service provider Vuclip and Omantel, the country’s first telecommunications company, have announced a partnership to carry the Viu streaming video app. Vuclip will provide Viu, its OTT video service, to Omantel mobile customers across the country. Omantel is the primary provider of internet services in the country.
The news is the latest in a number of telco partnerships signed by Vuclip in the Middle East. The partnership comes as part of Viu’s expansion into the Middle East market. Through this association, Omantel will provide its mobile customers access to localized regional and local premium TV shows, movies and Viu Originals through the Viu app on mobile for 200 Bz (0.2 OMR) per day.
The video content is tailored for both local and expat customers and is available in several languages including Arabic, Hindi, English and Tagalog.
Commenting on the agreement, Saleh Mahmood Al Maimani, Senior Manager Product Development, Omantel Consumer Business Unit, said: “Customer satisfaction is a top priority for us and to ensure that, we are always looking for ways in which we can keep them entertained and provide them with the best digital experience. Viu content is high quality and suitable for this audience.”
“With Viu, we’re always striving to engage consumers with premium local and localized content. Partnering with Omantel will enable us to reach a larger audience who can watch video content on their mobiles, that is tailored specifically for this region in various different languages,” said Wesam Kattan, Vice President Content & Brand Marketing, Vuclip MENA.