STC has launched its sales arm (SaleCo) with a new identity- STC Channels.
The launch ceremony was attended by directors and executives from both companies. Dr. Khaled Biyari, CEO, STC group said: “The launch of new identity demonstrates that STC is committed to supporting its success and that the future is bright and will overcome all challenges with determination and will turn challenges into great opportunities”.
Faisal Alsaber, STC Channels CEO, stressed the trust that STC put in him and emphasised the great support that STC provides to SMEs. He added that while the coming phase is full of challenges and developments, the company has a clear vision that complies with the Kingdom's vision 2030.
The company was established in 2008 under the name “Sale Advanced Co.Ltd”.
STC initially owned 60 per cent of Riyadh-based SaleCo. Earlier in the year, STC completed procedures for the purchase of the remaining stake in SaleCo for 400 million riyals ($106.7 million).