Avaya and Afiniti partner to bring AI to the contact centre

Avaya and Afiniti partner to bring AI to the contact centre
Published: 25 April 2018 - 11:57 a.m.
By: CommsMEA staff writer

Avaya has announced a partnership with Afiniti, a provider of AI-based behavioural pairing solutions, to improve enterprise customer experience and contact centre performance through the integration of artificial intelligence into contact centre routing technology.

This collaboration will natively integrate Afiniti Enterprise Behavioural Pairing with Avaya Contact Centre platform.

Afiniti Enterprise Behavioural Pairing discovers and predicts patterns of interpersonal behaviour to optimally pair customers with agents. With over 90 patents, Afiniti’s technology examines data and commercially available information tied to customer identity to determine patterns of successful behavioural interactions and applies these patterns in real time to drive improvements in health, enterprise profitability, and customer satisfaction.

Jim Chirico, Avaya President and CEO described AI is the next major shift in the way contact centres operate. “Working with Afiniti provides a unique, proven AI offering, and is another example of Avaya investing in transformative technologies to deliver unparalleled contact centre performance to companies around the world.”

“This partnership highlights the shift in the communications and collaboration marketplaces towards artificial intelligence and machine learning technologies as a transformational tool for large enterprise,” said Sia Chishti, Afiniti CEO and Founder.

“Today, Afiniti’s AI is helping save lives and delivering billions of dollars in profitability to our global clients. Our new partnership and native integration with Avaya will accelerate the pace at which our joint clients will drive precisely measurable value to their shareholders and customers.”

IDC estimates that the worldwide value of revenue and cost transactions flowing through the contact centre in 2018 will be approximately $5 trillion, reflecting opportunities in healthcare, telecommunications, travel, hospitality, utility, insurance, banking, among other industries with large, consumer-facing operations. Avaya and Afiniti are partnering to optimise this market opportunity.

“The native integration between Avaya and Afiniti will enable contact centre customers to easily deploy artificial intelligence technology to achieve measurably better business results,” said Dr. E. Brent Kelly, principal analyst, KelCor. “This solution can be applied to numerous contact centre business metrics including improving sales, decreasing costs and increasing customer satisfaction and is especially attractive as Afiniti reduces customer risk by using an outcome based pricing model.”

Integrating the Afiniti Enterprise Behavioral Pairing technology into Avaya’s outbound and inbound voice routing solutions, Avaya Aura Contact Centre Elite, Avaya Proactive Outreach Manager and Avaya Oceana extends the value of customers’ existing Avaya investment while adding AI capabilities.

This partnership will deliver an AI edition of Avaya Aura Call Centre Elite in the third quarter this year, enabling companies to benefit from Behavioural Pairing for both on-premises and cloud deployments. Following this will be integration with Avaya Proactive Outreach Manager and Avaya Oceana.

Afiniti is a charter member of the A.I.Connect, an Avaya-led initiative that brings together an ecosystem of vendors and developers taking an active part in building AI-driven solutions. A.I.Connect is accelerating the adoption of AI solutions in contact centre and unified communications solutions.

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