Bee’ah is pioneering a way to use wasted light, giving companies the chance to advertise using reflective light boards on its recycling bins.
Over 1,750 recycling bins, located in Sharjah will highlight environmental corporate messages on reflective boards which work using light reflected from car headlights and street lamps.
Najib Faris, marketing and communications senior manager, said, “Bee'ah is the first company to introduce the reflective technique in its advertising boards, thus eliminating the use of electricity to power lights on the recycler."
Bee’ah revealed in a recent interview with CW Online, the three stream pedestrian recyclers had collected a total of 1.5 tonnes of recyclables since the initiative was launched in 2007.
Walid Zabaneh, vice president, business development and strategy said, “our experience to date has been that whenever we provide recycling facilities, people use them and use them quite accurately.”
Faris added that the choice of advertisers to use the recyclers as an advertising method would convey a positive message about their brand values: "By advertising on our recyclers, brands will be positioned in a better limelight, as choosing to partner with responsible ways of recycling and helping to lower carbon emissions, thus fulfilling their corporate responsibility mandate."