Project Qatar: Primepower

Project Qatar: Primepower
Primepower’s products power a number of sites around Qatar.
Published: 12 May 2014 - 4:30 a.m.

In the run-up to the Project Qatar exhibition, Primepower’s managing director, Steven Ford believes that the country’s construction industry is beginning to ramp up, with temporary power being key to its progress.

“Temporary power is critical in the construction industry as the already oversubscribed infrastructure is not able to cope with the demand,” said Ford.

“Temporary power supply plays a key role in the progression of the construction and infrastructure development plan Ashghal has in place, so projects that commence in 2014 will need to hit ground running to avoid delays at the front end,” Ford said.

A number of important industry contracts have been awarded in Qatar in the opening months of the year, particularly in the roads and rail sector.

The Project Qatar exhibition will be attended by thousands of delegates across the industry, with the opportunity for important discussions and deals to be done.

It will also give businesses supplying temporary power to many sites and projects around the country to highlight the importance of their products and services.

“One of the main challenges we face is helping clients to understand what their actual power requirements are and how important power is to their business,” stated Ford.

“There are many generator rental companies out there today but we pride ourselves as being more than that as we are a solutions provider,” he added. “Where we differentiate ourselves is service, if a client doesn’t have reliable power then their project will not progress.”

“What we do is power up the building via local substation or direct to the MV panel and supply uninterrupted power for three, six or nine months– whatever they need until the grid is ready to come in and connect,” Ford explained. “That is our bread and butter business, industrial power applications.”

Ford noted that his company placed a lot of emphasis on delivering quality services to its clients. “We have to provide a service which is head and shoulders above our competitors to separate us from the rest of them, so we can justify why our offering might appear to cost more compared with other firms who have flooded the market in recent years with low prices,” he said.

“We all know from experience that you get what you pay for,” Ford added.

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