Azadea Group, has renovated its restaurant and bakery, Paul, in Dubai Mall.
Spanning 786 sqm, the restaurant is officially the world’s largest Paul outlet.
Azadea’s mission to deliver reinvented and differentiated lifestyle experiences is demonstrated by its latest Paul renovation. Informed by the growing consumer appetite for authentic and immersive F&B, the restaurant comprises four distinct dining areas, including a living room, a library room, a winter garden, and an outdoor terrace offering views of the Dubai Fountain.
Azadea opened the first Paul outlet in the Middle East in 2003, introducing traditional French foods, rustic cooking and authentic baking techniques to the region. The group now owns and operates 65 outlets across the MENA region.
Azadea Group President of Food & Beverage Mert Askin commented: “We’re delighted to be introducing a new creative interior concept for our flagship PAUL in The Dubai Mall. Through the refurbishment, it is also now the world’s largest PAUL in a shopping destination that is the most visited in the world. This is a milestone achievement for the Azadea Group as we continue on our mission to deliver memorable lifestyle experiences and provide our customers with an exciting and entertaining way of life. The new PAUL creates an engaging multi-faceted environment, which we are confident will appeal to both UAE residents and visitors to The Dubai Mall.”