Sheraton Grand Dubai to host annual 'Road to Awareness' fundraising dinner

Sheraton Grand Dubai to host annual 'Road to Awareness' fundraising dinner
The Sheraton Grand Hotel, Dubai team.
Published: 20 September 2017 - 1:23 a.m.
By: Diane Fermin Roeder

On 17 October, Sheraton Grand Hotel, Dubai will host a fundraising dinner in support of Al Jalila Foundation.

The fundraising dinner forms part of 'Road to Awareness', an annual charity campaign that began 10 years ago when a handful of senior associates at Starwood Hotels & Resorts decided to take on a three-day cycling challenge in the French Alps in aid of UNICEF. This year, the campaign – which is now under the Marriott International umbrella – is celebrating its 10th anniversary. It is the third consecutive year in which Sheraton Grand Hotel, Dubai has taken part in this initiative.

“The Road to Awareness associate campaign has been making a positive difference to children’s lives since 2008, partnering with a variety of worthwhile causes in the communities in which our group’s hotels operate," said Sheraton Grand Dubai general manager Heinz F Grub.

“For the third consecutive year, we have been holding banquets and live auctions to raise funds in support of charitable causes and CSR initiatives in our community. Last year, we raised an amazing US$42,000, while this year we aim to increase this figure to $60,000 in an event which will welcome culinary maestros from 19 participating properties* to demonstrate their signature dishes.”

In the UAE, 'Road to Awareness' involves events at almost two dozen hotels across the country. At Sheraton Grand Hotel, Dubai, the evening will be held in the property’s Starlight Ballroom where executive chefs from participating hotels will serve international specialities from their signature restaurants.

Money raised by ticket sales and from an auction on the night will support Al Jalila Foundation’s Farah Project, which helps fund children’s medical treatment all over the country.

Grub added: “Al Jalila Foundation’s vital work is placing the UAE at the forefront of state-of-the-art medical treatment and research. At Sheraton Grand Hotel, Dubai we’re delighted to partner with it and build upon the relationship we have forged with this noble initiative.”

Al Jalila Foundation was founded in 2013 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. It is set to open a cutting-edge research centre this year.

The Sheraton Grand Hotel, Dubai event is one of a number of dinners planned as part of this year’s 'Road to Awareness' philanthropic drive. Tickets cost AED 190, which includes entry to the event, and unlimited food and beverages including house beverages and soft drinks.

Participating hotels for the 'Road to Awareness'  campaign include Aloft Abu Dhabi; Ajman Saray, A Luxury Collection Resort; Al Maha, A Luxury Collection Desert Resort & Spa, Dubai; Four Points by Sheraton Bur Dubai;Four Points by Sheraton Sheikh Zayed Road, Dubai; JW Marriott Hotel Dubai; La Ville Hotel & Suites City Walk, Dubai, Autograph Collection; Lapita Dubai Parks and Resorts, Autograph Collection; Le Méridien Dubai Hotel and Conference Centre; Le Royal Méridien Beach Resort & Spa; Marriott Executive Apartments Dubai Creek; Marriott Hotel Al Jaddaf, Dubai;Sheraton Dubai Creek Hotel & Towers; Sheraton Dubai Mall of the Emirates Hotel;  Sheraton Grand Hotel, Dubai; Sheraton Jumeirah Beach Resort; The Ritz-Carlton Dubai International Financial Centre; Le Méridien Al Aqah Beach Resort, Fujairah and Sheraton Sharjah Beach Resort & Spa.

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