The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is to launch a comprehensive digital initiative which will act as a ‘one-stop’ reference point for all information relating to culture in the emirate of Abu Dhabi.
The initiative, planned to launch as part of UAE Innovation Month, is called ‘Abu Dhabi Culture’ and will allow users to gain instant access to information on all aspects of cultural life and heritage in the emirate. Abu Dhabi Culture will feature a website, a mobile app and supporting social media presence.
This initiative will offer personalised content, 360-degree visuals, interactive floor plans, podcasts from culture experts as well as featuring a centralised profiling database across all culture locations and events.
"Released as part of Abu Dhabi’s contribution to UAE Innovation Month, this product has been designed to maximise accessibility to Abu Dhabi’s highly rich cultural landscape, both historical and contemporary,” said DCT Abu Dhabi director general HE Saif Saeed Ghobash in a statement.
He continued: "We have made sure all digital touchpoints are as user-friendly as possible, and our aim is to make this a trusted source of information for anyone seeking cultural information about the emirate – basically we want this to be considered a ‘cultural oracle’.
"For example, the mobile app will provide a ‘360 degree experience’, a comprehensive interactive map, a personalised interface, user-generated stories as well as features which will allow travellers to plan their trip. Geo-locating technology and podcasts will also be incorporated into the application."
The Abu Dhabi Culture app will be launched on February 27, 2018, and will be available in three languages: Arabic, English and French. It will feature on iOS and Android app stores, and can be accessed online at abudhabiculture.ae.
UAE Innovation Month will take place throughout February will not only celebrate the latest in initiatives in the UAE, but will also aim to support the national innovation strategy.