Chef Middle Eeast enhance their portfolio with new partnership with Lactalis

Chef Middle Eeast enhance their portfolio with new partnership with Lactalis
Published: 2 January 2018 - 3:26 a.m.
By: Sarakshi Rai

Regional supplier, Chef Middle East, has announced a new business partnership with Lactalis Group, starting January 2018. 

Chef Middle East and Lactalis Group both expect this new partnership to increase the reach of both businesses.

Olivia Hingray, food service sales manager UAE at Lactalis said: “Being in the Middle East region for over twenty years, Chef Middle East has acquired a tremendous experience and knowledge of the market, and is recognized by its peers as a well-established and trusted company. Chef Middle East’s expertise and broad client portfolio within the hotel and dining industries will be a strong driver for Lactalis in terms of exposure, resulting in higher sales performances.”

Dany Abi Khalil, general manager at Lactalis added: “Our objective throughout the diversification of distribution for Président and Galbani brands is to improve our reach in all the segments of the food service market.  With Chef Middle East on board, we strongly believe that we will improve our presence in the hotels segment but not only.” 

Steve Pyle, chief executive officer at Chef Middle East said: “Lactalis have an extensive dairy range with exceptional and globally recognised brands like Président and Galbani, and as such we believe we will leverage on each other’s strengths in the markets we operate in.” 

“The Lactalis range will strengthen our existing dairy portfolio and will increase the credibility of our dairy proposition with both existing and prospective customers. This new range addition will also position our Pastry & Bakery range as ‘the’ one stop solution for Pastry professionals with the French Président cream and butter range while complementing our strong and developing Italian range with Galbani cheeses,” Pyle added.

Despite the challenges facing the food service industry such as the ever-changing consumers needs and tastes and increasing pressure on food cost within the HORECA channels, both Chef Middle East and Lactalis believe this new consolidated dairy range will outperform the sector.

Fadi Selwan, regional food service technico-commercial manager said: “Our objective is to translate our high end raw materials product functionalities into client’s benefits and cost savings in all culinary operations.”

Dany Abi Khalil, general manager at Lactalis added: “We believe that with the large range of dairy products that Lactalis carries, Chef Middle East could grow their dairy business in a much faster way then the sector itself.” 

The potential growth for F&B distribution in the region is forecast at around 5% to 10% for 2018 and Chef Middle East is confident that they will capture some of this growth by improving the capability of their people through active development and continuously enhancing their proposition to their customers. 
 

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