CHEESECAKE FACTORY LAUNCH: The largest Cheesecake Factory restaurant in the world has opened at Mall of the Emirates in Dubai. The US-based eaterie, occupying 2,120 sq m with 526 seats, is the brand's second opening in the UAE.
CHEESECAKE FACTORY LAUNCH: The launch was announced by Kuwait-based retailer MH Alshaya Co, the first international licensee for The Cheesecake Factory.
"The response to The Cheesecake Factory's international debut in the UAE last summer and at The Avenues in Kuwait last month was truly overwhelming, and we are delighted this momentum is being sustained by opening in such a prime location at Mall of the Emirates," said Duncan Garrood, president of Alshaya's food division.
CHEESECAKE FACTORY LAUNCH: The Cheesecake Factory Inc, the New York-listed restaurant chain, last year signed a deal with Alshaya to franchise its outlets across the Gulf in its first overseas expansion.
SAY CHEESECAKE: Customers queue for the dessert at the launch of the Mall of Emirates outlet
Cheesecake Factory said in a statement: From generous portions to an extensive, creative menu of more than 200 delicious selections all made fresh, from scratch, in-house with quality ingredients, to a high-energy yet casually comfortable setting, with friendly and welcoming staff members ? and of course, the legendary dessert menu featuring more than 50 incredible cheesecakes and specialty desserts, this new restaurant truly has something for everyone to love. Not to mention the amazing views of Ski Dubai! Additionally, all dishes are prepared with halal meats, and there is also an expanded selection of non-alcoholic beverages.