Borouge fosters ArabPlast as principal sponsor

Borouge fosters ArabPlast as principal sponsor
Hazeem Sultan Al Suwaidi (left), senior vice president, regional, Middle East, Africa and exports, Borouge, announces his company’s decision to support ArabPlast as the principal sponsor.
Published: 4 January 2017 - 2:03 a.m.
By: Martin Menachery

Borouge will showcase its portfolio of polyolefin solutions at ArabPlast 2017, the region’s largest plastics, petrochemicals and rubber trade show, taking place in Dubai from 8th to 10th January.

Borouge, participating as principal sponsor of ArabPlast under the theme ‘together we innovate’, will demonstrate its approach of utilising its propriety technologies Borlink and Borstar, as well as innovation and material science to add value to customers, suppliers, end-users and wider stakeholders.

Hazeem Sultan Al Suwaidi, senior vice president, regional, Middle East, Africa and exports, Borouge, said: “We are committed to support ArabPlast and participate as the principal sponsor in this highly strategic event, which reflects the growing regional petrochemical expertise and underscores the industry’s importance in diversifying the UAE economy.”

“We are looking forward to meeting with our colleagues from across the globe to see how best we can develop world-class end-use applications that make a difference in people’s lives every day. Borouge will be able to utilise this platform to meet with customers, partners and peers and showcase our transforming, innovative polyolefin solutions and emphasise the many opportunities they create, throughout the value chain,” added Al Suwaidi.

“This is a unique occasion to share best practices, explore new opportunities, exchange knowledge and identify ways of further enhancing our ability to meet the continually changing needs of the market, enhance customers’ production and increase their competitiveness,” observed Al Suwaidi.

The company will demonstrate its experience in operating the completed Borouge 3 plant, after recently commissioning the state-of-the-art cross-linked polyethylene reactor, the first of its kind in the region. The plant increased the company’s total production capacity to 4.5 million tonnes of polyolefin per year, making its complex in Ruwais the largest integrated polyolefin facility in the world.

Borouge is, following this expansion, in a stronger position to offer quality products at scale, and capitalise on growing market requirements, particularly in the Middle East and Asia, where demand is expected to rise significantly. The company will showcase its innovative solutions at its booth that cater to infrastructure, energy, packaging, agriculture and healthcare segments.

Borouge, together with a number of its partner machinery manufacturers, has arranged machinery demonstrations throughout the event using Borouge materials to show visitors how polyethylene (PE) and polypropylene (PP) pellets are transformed into various plastic applications in real time.

On 9 January, Borouge will host a series of technical seminars at ArabPlast. Experts from the company will introduce the latest applications and uses of PE and PP and provide attendees with valuable insights and advice on how best to maximise value of various production lines.

Since 2014, Borouge has successfully filed over 380 patents of unique polymer grades from its dedicated innovation centre in Abu Dhabi. This accounts for over 30% of all the patents registered by the UAE applicants in the World Intellectual Property Organisation database.

More than 15% of Borouge’s current total production sales volume is based on products that have been developed in-house at the Borouge’s innovation centre in Abu Dhabi during the last five years. The company expects the total patents filed by its innovation centre to reach 750 within the next four years.

“We are proud to have such a technically advanced facility here in the UAE that nurtures the great ideas and minds of our Emirati scientists and researchers, and transforms them into tangible realities,” noted Al Suwaidi.

“The Borouge innovation centre allows us to utilise the power of science and technology to better support our customers and respond to their needs through the development of value-adding polymer solutions and provide second-to-none technical support. Benefiting from the increased investment in polymer science and materials design competencies, more value creating innovations have been achieved to cater to various market segments,” remarked Al Suwaidi.

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