Network security solutions specialist Fortinet, has appointed Maya Zakhour as its Middle East channel director.
Zakhour will assume responsibility of the regional channel organisation and be responsible for implementing and executing channel strategy across the region. Based out of Dubai, Zakhour will report to Alain Penel, Fortinet's regional vice president for the Middle East.
According to Fortinet, Zakhour's appointment supports its plans for significant business growth in Qatar, Kuwait, Bahrain, Oman, Lebanon and Jordan.
"We see potential for business growth across the region, so we want to get even closer to our channels and ensure that they fully understand the positioning of our solutions. Furthermore, we want to involve our partner community in the decision-making process, right from day zero. This will be one of my key focus areas this year," explained Zakhour.
Recognising the competitive nature of the Middle East market, Fortinet plans to empower, engage and further support its value-added resellers, the company said in a statement.
"No matter what type of business you run, there are bound to be competitors clamoring for your customers, and your slice of the market. It's vital to differentiate yourself and your business by meeting their needs in five critical areas namely added value, convenience, trust, awareness and price," said Zakhour.
"We are delighted to welcome Zakhour as a valuable member of the Fortinet team," says Alain Penel, regional vice president Middle East, Fortinet. "We are confident that she will help bring together our partner community and meet her priorities of implementing early partner engagement and proper alignment to maximise revenue results. We also extend all our support in her efforts to leverage our partners as a strategic asset to position Fortinet as a leader, in the long term."
Zakhour has over 12 years of channel management experience in the Middle East and has worked for organisations like Dimension Data, Microsoft Gulf and Coperon Technologies.