IT distributor BDL Company recently received a ‘Distinguished Distributor of the Year award for 2017 from Fujitsu for computers and office equipment in the Kingdom of Saudi Arabia during a ceremony held in Dubai-United Arab Emirates.
BDL Company received the award after achieving outstanding sales performance in KSA.
Mahmoud Shikha, CEO of BDL Company, said: "We are delighted to be recognised as the ‘Fujitsu Distinguished Distributor of the Year' after a professional effort from the whole team. This recognition comes as the company continues the leadership and superiority of BDL Company in the Kingdom and is our strategic goal."
Shikha added that the award is in line with the new structure policy and expansion strategy adopted by BDL, where it has already started expanding its business in the region, positioning BDL as a value added distributor.
Shikha pointed out that IT solutions and manage services have been recently added to the company portfolio of offering to channel partners and represents an opportunity as well as a challenge in the near future.
He explained that in 2018, the company's strategy is focused on continuing to grow and expand geographically the distribution of technology products by opening branches in other Gulf states. "Our aim is to have BDL Company represented regionally in the first phase in the Gulf markets in order to achieve the targeted growth plan," he said.