Aiming to drive its global expansion further with the adoption of technology, ITL World, a travel management company, has inked an implementation agreement with Sabre Corporation.
The travel and tourism technology provider will deploy its Sabre Red workspace, which is expected to support ITL World's needs for increased productivity, and ultimately its goal for global growth.
Dr.Siddeek Ahmed - chairman and managing director Eram Group / ITL World, said: "We chose Sabre as its innovative technology has proven to better support our objectives, which include delivering the highest level of service to our customers.
"Sabre's understanding of the latest technology trends and traveller behaviours has been essential in our expansion in the Middle East. It has helped us to truly understand the needs of the Middle Eastern traveller, enabling us to deliver an unrivalled service to our large customer base. Sabre's new platform will help us to meet the growing demands of our travellers globally, who demand and expect increasingly personalised itineraries and a seamless travel experience."
In addition to the deployment of Sabre Red workspace, which is built upon the firm's core GDS infrastructure, Sabre has also incorporated Dev Studio APIs that helps deliver market data directly into the platform. Displayed on the Decision Support Bar, this addition allows agents to offer better packages to customers based on more informative data.
Ramzi Al Qassab, commercial director for GCC and global partners, commented: "ITL World has proven its position as a global player in a very short time.
"This agreement highlights the confidence ITL World has in Sabre's expertise and technology to support its objectives and meet its diverse customer needs."