After months of speculation and disgruntled employee leaks, Apple finally showed off its latest iPhone models at its spaceship headquarters, Apple Park.
For the first time, the event was held in the HQ's Steve Jobs Theater, where it unveiled the $1,000 iPhone X, the company's high-end and most expensive handset, along with the iPhone 8 and iPhone 8 Plus.
The iPhone X, however it is pronounced 10, has undergone a radical redesign where Apple has removed the home button to make room for an all-screen design. The iPhone X display has a curved design and the all-glass front and back feature supports the 5.8-inch OLED Super Retina Display, which sports a resolution of 2,436 x 1,125 pixels.
The premium device will be available in two colours, space grey and silver, and will also features an A11 Bionic chip, wireless charging, iOS 11 and a brand new way for users to unlock authenticate and pay using Face ID.
Face ID uses a TrueDepth Camera system made up of a dot projector, infrared camera and flood illuminator and using the A11 Bionic chip it allows accurate scanning of the face.
The 7-megapixel TrueDepth camera features wide colour capture, auto image stabilisation and precise exposure control, and brings Portrait mode to the front camera for stunning selfies with a depth-of-field effect. The iPhone X also features a redesigned dual 12-megapixel rear camera system with dual optical image stabilisation.
The A11 Bionic chip features a six-core CPU design with two performance cores that are 25% faster and four efficiency cores that are 70% faster than the A10 Fusion. The chip supports new machine learning, augmented reality apps, 3D gaming experience and Apple's new Animoji.
The Animoji is a new 3D take on the emoji, as the TrueDepth camera captures 50 different facial muscle movements from the user to the create animates expressions in the form of an emoji, such as a panda, unicorn and robot.
Additionally, Apple has finally embedded wireless charging into the glass back of the iPhone X, and works with the Qi ecosystem, including wireless charging mats from Belkin and mophie.
The iPhone X will be available in 64GB and 256GB models starting at AED 4099 from Apple stores, and Apple fans can order the iPhone X beginning from 27 October, with availability in store from 4 November.