A number of high profile technology companies have been hit with GDPR complaints just hours after the new regulation came into effect on Friday.
Google, Facebook, Instagram and WhatsApp were all targeted by complaints lodged by a privacy group. The complaints, from noyb.eu, all said that the companies force users to accept advertising to use their services, which is prohibited under the new General Data Protection Regulations.
If the complaints are upheld, the websites may be forced to change how they operate, and they could be fined.
The privacy group says that GDPR prohibits services from forcing people to accept wide-ranging data collection in exchange for a service.