One-third of people in the UAE are not taking care to regularly backup the files on their mobile phones.
According to a survey by YouGov on behalf of Western Digital, only 37% of users in the UAE manually back up the files and data on their main smartphone at least once a week and 61% do so at least once a month. Seven percent never back up files at all, excluding automatic backups and data synchs.
Despite the low levels of backup, 58% of users said that they had lost a precious file or video through not backing up. Sixty-one percent of users in the survey of 1,000 adults said that they were worried about the possible theft of files from their mobile, or loss through product malfunction.
Users also frequently run out of space on their mobile devices with 64% saying they have to delete files or data to make space at least once a month.
Khwaja Saifuddin, Senior Sales Director, Middle East at WDC, said: "Our research really highlights the pressure that people are under to choose what they want to keep on their smartphones. With the average person in the UAE taking 34 photos and 18 videos a week on their smartphone, and the size of digital images and video increasing rapidly, devices soon fill up."
"What many people don't realise is that there are all sorts of ways to quickly and easily transfer and store data from smartphones - either by connecting a device to the handset or using Wi-Fi - so you don't have to choose what you delete. In addition, backing up your smartphone remotely also means that you keep precious files safe, should anything happen to the handset."
WDC, unsurprisingly, is promoting a a range of mobile memory products that allow users to easily expand the phone memory or backup automatically, such as wireless backup solutions and charger bases which carry out backup at the same time as charging the device battery.