Dubai is one of the top 10 destinations in the world in terms of travel and tourism for those coming for leisure, business or shopping purposes, according to Genesis Consulting ME.
The integrated business planning and marketing services provider in the Middle East pointed out the success of the travel, tourism and hospitality sector for Dubai in 2012 and the upcoming years.
Dubai is attracting demand from a wide range of segments, including leisure, corporate and MICE travelers. The leisure market remains the leading sector, contributing over 40% of occupancy of the total room nights in hotels.
However, business demand is increasing due to the improvement in business sentiment across the region. Dubai has also become the preferred MICE destination in the region, hosting large international and regional events, including Arab Health, World Economic Forum and the Dubai Airshow.
Dubai is expected to attract more than 15 million tourists from all around the globe by 2015. This reflects positively to the growth of the hotel industry, which recorded an occupancy rate of 80% in 2012, with an average daily rate of $280.58 which was 0.9 percentage point and 8.4% higher respectively than the same period during 2011.
Moreover, the reports from Ernst & Young and TRI Hospitality Consulting highlighted that Dubai hotels were steady for the first seven months of last year when compared with the same period in 2011. In terms of revenue, hotels in Dubai recorded a 10.3% increase in revenue.
“The travel and tourism industry has established itself as a key important pillar for the economic growth within the UAE and Dubai in particular. It is the magnet to attract leisure, business and shopping visitors and is the ideal link between the West and East,” Genesis Consulting ME director of business development and PR services Bahaa Fatairy said.