Low-cost carrier flydubai on Tuesday announced the launch of its rewards programme called OPEN, described as a milestone in the airline's development.
flydubai, which was launched in 2009, said OPEN allows members to earn reward points with every flight to pay for flydubai flights, upgrades and optional extras for any trip, on any day, to any destination.
Ghaith Al Ghaith, CEO of flydubai said: “We are committed to introducing product innovations that enhance the overall customer experience with flydubai.
"We’ve designed this rewards programme to be less restrictive and instantly rewarding. It is transparent and straight-to-the-point. That’s why we call it OPEN.”
He said more than 38 million passengers have chosen to fly with flydubai since its launch, adding that the rewards programme "is a great opportunity to give back to our customers”.
Under the programme, for every US dollar members spend on their booking (excluding taxes and admin fee), members receive 1 OPEN reward point.
Frequent flyers over the course of a year could earn Gold membership status by earning the required number of tier points. As an OPEN Gold member, you can earn up to 10 times the number of reward points and enjoy a range of extra benefits including priority check-in at Business Class counters, access to the Business Lounge in Dubai International Terminal 2 and priority baggage handling.
flydubai said it will also soon be partnering with hospitality, lifestyle and retail brands to offer more benefits to passengers.