Marking its first foray into the German market, global air services provider dnata has acquired Tropo, a tour operator previously managed by the ProSiebenSat.1 Group.
Though details of the acquisition were not released publicly, as agreed by the contract parties, it is reported that the purchase agreement will include TV media volume valued at several million euros for 2018 and 2019.
Iain Andrew, Divisional Senior Vice President, Travel Services, dnata, said: “We are delighted with this opportunity to have Tropo become part of dnata travel. This acquisition enables us to enter the important and valuable German travel market and enhances our portfolio of travel services in Europe.
“We see a potential for significant synergies between Tropo and our other travel businesses around the world to provide very attractive and unique offerings to inbound and outbound travellers to and from Germany.”
Working under the umbrella of the ProSiebenSat.1 media group, a German entertainment giant boasting a robust e-commerce business, Tropo was able to expand its brand exposure through the medium of TV advertising.
Dr Jan Kemper, Chief Financial Officer ProSiebenSat.1 Media SE and Executive Board Member Commerce, said: “We’re pleased to have found dnata as a very experienced buyer for Tropo which will operate on the further development of Tropo close to the own business model. At the same time, with this disposal, we successfully complete the strategic review of our travel segment. We will henceforth concentrate on the further expansion of our activities with the NuCom Group in the Commerce segment.”
Since its inception, Tropo has served as a tour operator for low-cost and high-quality travel packages, which includes hotel reservations with over 200 million daily vacation options. Top destinations offered as part of their packages include Spain, Turkey, Egypt, Italy, Portugal, Greece and Dubai.
Tom Meyer, Managing Director of Tropo, said: “ProSiebenSat.1 has been instrumental in the development of Tropo over the past several years. Today, both our reach (thanks to the power of TV) and the operational support in various business disciplines allow us to look forward to the future with confidence. For that, we the team of Tropo offer them our gratitude, and we are looking forward to our partnership with dnata as a global player.”