Emirates renews, expands F1 global partnership

Emirates renews, expands F1 global partnership
Published: 14 May 2018 - 7:58 a.m.
By: Neil Halligan

Emirates has renewed and expanded its global partnership with the world's most popular motorsport Formula One until the end of 2022.

The Dubai carrier, which has been F1’s global partner since 2013, will have an expanded branding and consumer activation presence at over 15 races on the FIA Formula One World Championship calendar across Europe, Asia, Australia, North America and South America.

The renewed deal, which began at the start of the current 2018 season, also includes Emirates being the title sponsor of today's Spanish Grand Prix in Barcelona, and for the German Grand Prix in Hockenheim from 20-22 July.

The five-year extension includes extensive trackside branding at the races, hospitality for guests at the Paddock Club, interactive fan engagement activities at F1 Fan Zones and F1 Fan Festivals at selected races, as well as Supercar Hot Laps at eight races and branding across digital media assets.

Emirates will also offer its Skywards members the opportunity to use their miles to bid for exclusive VIP experiences at the various races.

“There’s an excellent fit between Emirates and Formula 1, from the global extent of our destination network and the cities in which races take place, to the focus on innovation and technology that underpins the sport and our approach to the development of products and services for our customers,” said Thierry Antinori, Emirates executive vice ptresident and chief commercial officer.

Emirates currently flies to more than 155 destinations across six continents from its Dubai hub, and is able to connect fans to most of the countries hosting races, including Austria, UK, Germany, Italy, Belgium, Hungary, Singapore, Japan, Australia, Russia, Brazil and the US.

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