UAE's Air Arabia gets new brand identity

UAE's Air Arabia gets new brand identity
Published: 30 October 2018 - 6:21 a.m.

Air Arabia, the Middle East’s largest low-cost carrier, has unveiled a new brand identity after celebrating 15 years of operations.

The unveiling took place during a launch ceremony at the Air Arabia hangar in Sharjah International Airport where the carrier showed off its new aircraft livery and interior through a live display of an Airbus A320.

Air Arabia launched its first flight in October 2003 and has since grown to currently serving over 155 routes from multiple hubs spread across the UAE, Morocco and Egypt, served by a fleet of 53 aircraft, with plans for further expansion in 2019.

Sheikh Abdullah Bin Mohamed Al Thani, chairman of Air Arabia said: “It was 15 years ago that Air Arabia and the low-cost airline concept were just an idea in the region, an idea of connecting people at affordable cost. Today we are gathered to celebrate the great success story that Air Arabia has become, redefining air travel in the region and providing great travel experience for over 80 million passengers to date.”

He added: “We commemorate 15 years of success with the launch of Air Arabia’s new brand identity that reflects the carrier’s successful journey and echoes the future with a fresh perspective while mirroring its ambitions and the next phase of international growth. We stand proud of where we have gotten today, but above all of where we can go in the future as we remain focused at connecting customers from all walks of life with greater travel opportunities and true value.”

The new brand identity is derived from the creative idea of Modern Nomads, reflecting the positioning of Air Arabia as an airline that connects with the young, adventurous, and those who are eager to travel, discover new places and collect new experiences, a statement said.

The airline has maintained its symbol, the seagull, modernising it and further spreading its wings reflecting the carrier’s growth and outlook while staying true to its original look, it added.

Source: Arabian Business

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