The end of 2011 saw Canadian Digital TV subscriptions (digital cable, satellite TV and IPTV) top 10 million for the first time, according to research from Ottawa-based Boon Dog Professional Services.
A new report from the company’s Canadian Digital TV Market Monitor research series shows that the number of digital TV subscription households increased by 10% or more than 890,000 in 2011 to surpass 10 million, compared to 10% growth or more than 850,000 a year earlier.
“Our research shows that 85% of Canadian TV subscription households had a digital service as opposed to analog service at the end of 2011, up from 79% a year earlier,” says Mario Mota, Boon Dog Co-founder and Partner, and principal author of the Canadian Digital TV Market Monitor research series. “The percentage of TV subscription households receiving traditional analog cable reached an all-time low of 15%, as many cable companies push to migrate their remaining analog customers to their digital offerings.”
The research also shows that the TV subscription market in Canada (analog and digital) is continuing to grow despite an increasing number of Internet-based alternatives available to consumers. Approximately 11.8 million households subscribed to a traditional TV service (cable, satellite, or IPTV) at the end of 2011, up from about 11.5 million in 2010.