Rotana TV to make full switch to HD

Rotana TV to make full switch to HD
Cairo-based Rotana TV is preparing to upgrade to HD
Published: 16 December 2014 - 4:47 a.m.
By: Digital Production Middle East Staff

Egyptian broadcaster, Rotana TV, has completed a major upgrade of its playout and asset management facilities, paving the way for a full switch to HD.

The upgrade project was designed and delivered by Imagine Communications’ regional specialist centre in Dubai, supported by Systems Design.

Rotana TV, which currently broadcasts 14 channels as well as time shifts and rebrands, upgraded its existing platform which was originally implemented by Imagine Communications in 2009.

The upgrade will allow Rotana TV to migrate all of its channels to HD and allows the playout centre to operate completely in the file domain. The enhancements have simplified internal operations and will enable Rotana TV to deliver output via a data stream for satellite providers Arabsat and Nilesat, and to other broadcast facilities in Europe and the USA.

Rotana TV plans to move IP delivery to outlets in Canada and South America in the future.

“When we installed our original automated playout and asset management architecture in 2009, we knew it was one step in our continuing growth and that we would need to expand it in due course,” said Dr Naser Refaat, technical services executive manager of Rotana TV. “That system has proved extremely robust and reliable, and it is very pleasing that we do not have to lose any of that capital investment as part of our upgrade.”

At the heart of this upgrade are Imagine Communications Nexio Volt servers and Nexio Farad scalable online storage systems. Rotana TV already had Imagine Communications’ ADC playout automation and Nexio Motion digital media management, both of which were HD-ready.

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