Rotana TV to make full switch to HD

Rotana TV to make full switch to HD
Cairo-based Rotana TV is preparing to upgrade to HD
Published: 16 December 2014 - 4:47 a.m.
By: Digital Production Middle East Staff

The Nexio Motion media management platform in place already allowed Rotana TV to manage and move media assets. The new platform provides a file-based environment that included ingest stations within Rotana TV and remotely at the broadcaster’s facilities in Cairo’s Media Production City. Other Imagine Communications’ equipment, including Nexio IconMaster modular master control switchers, graphics and Platinum routers with integrated multiviewers, was upgraded to handle HD signals.

“Imagine Communications proposed a seamless upgrade to enable us to broadcast in HD and to streamline our operations by moving away from tapes completely,” Dr. Naser said. “Coupled with the excellent support we received from Systems Design, the Cairo-based dealer, and from the Imagine Communications regional centre in Dubai, this was an easy choice to make.”

Mathias Eckert, vice president, Europe, Middle East and Africa at Imagine Communications, said: “Our broadcast customers are navigating various states of transition, whether migrating from tape to file, from SD to HD and beyond, or from traditional infrastructures to software-defined networks. We strive to provide solutions that are tailored for these transitions wherever our customers are in the process.

"Rotana TV, which five years ago implemented an end-to-end solution for SD playout, demonstrates this clearly. Today, we have upgraded it for file-based HD without compromising their existing investments in equipment and skills, and we have delivered a solution that remains future-proofed, whenever Rotana TV wants to take that next step.”


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