Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA), a division of Discovery Communications, has appointed Amanda Turnbull as the new MD for Discovery’s Fatafeat, its popular Arabic cookery channel.
Turnbull will be responsible for the strategic and operational management of Fatafeat and become the point of contact for day-to-day business development.
She will manage the Fatafeat team from its new office in Dubai Studio City and work in partnership with the senior Discovery Networks CEEMA team in London and Warsaw. Turnbull will report to James Gibbons, SVP & country manager, emerging business, Discovery Networks CEEMEA.
“After an extensive search to find the right candidate, we couldn’t be more pleased to welcome Amanda to the team, ready to take on the exciting position of MD at Fatafeat,” said James Gibbons.
“Amanda will be responsible for the strategic and operational management of Fatafeat, spearheading the network’s ad sales and overall business goals in order to cement its position as the number one food channel across the Middle East.”
“I am thrilled to take on the role of Managing Director at Fatafeat,” said Amanda Turnbull. “This is an exciting time in the channel’s history and I look forward to working closely with the entire Fatafeat team here in Dubai and in Cairo to take the business to the next level.”
Discovery Networks International acquired Takhayal Entertainment and its affiliated companies in Dubai and Egypt, including its flagship TV network, Fatafeat in 2012. The transaction was a targeted step by Discovery to further extend its reach in the growing Middle East and North Africa television markets, and to further complement and strengthen its existing portfolio of female-targeted lifestyle Pay-TV brands, including TLC, Investigation Discovery and Real Time, which are now available in more than 150 countries outside the US.