Digital content distribution and content protection specialist NAGRA, a Kudelski Group company, has unveiled myCinema, a service delivering a range of content to cinemas in partnership with owners. Nagra plans to introduce the initiative at CinemaCon 2018 in Las Vegas, Nevada, April 23rd-26th, 2018.
The new initiative will be headed up by SVP of digital TV sales development at Nagra, Jean-Luc Jezouin, an executive with experience at Alcatel-Lucent and Nortel. The new service will look to help cinema owners respond to market challenges amid growing concern over cinema attendance thanks to increasing movie releases on digital platforms.
“myCinema will drive the digital transformation of the cinema experience,” declared André Kudelski, Chairman of the Board and Chief Executive Officer, Kudelski Group. “By connecting movie theatre screens, myCinema brings the agility of the Internet age to cinemas. This means that an unprecedented choice of content can reach any screen at any time at very competitive distribution cost.”
“We are partnering with theatre owners that are looking forward to growing their audience and maximising venue utilisation. As an Internet platform, myCinema enables diversified and flexible programming. Thanks to its AI-based analytics, myCinema identifies the unique fandoms active in a cinema’s local community and recommends targeted content choices. myCinema also features an app-based loyalty programme tailored for each local cinema that allows consumers to express their programming wishes. Another key benefit is that myCinema significantly enhances image and sound quality, which are critical to drive people to the theatres,” Kudelski added.
“Content creators will find in myCinema an Internet platform that connects their valued creations to any theatre screen in a cost competitive way. This is a dramatic shift in the content distribution model, allowing theatres to screen a wide variety of content, including national interest or niche, recent or vintage and recorded or live,” concluded Kudelski.
“The movie theatre, the true and premier place for watching movies, will now welcome – with myCinema – all forms of content, entertainment and more,” added Pierre Lescure, Member of the Board of Directors of the Kudelski Group. “This may be the big opportunity for cinemas, the response to the rise of digital platforms for home entertainment. As the President of the Cannes Film Festival, I will follow this project of the Kudelski Group with great interest as it starts its first distribution in North America. This is an exciting development for the cinema industry.”