Spacetoon buys license to localise Baby Shark song

Spacetoon buys license to localise Baby Shark song
Published: 16 December 2018 - 5:23 a.m.
By: Pranav Vadehra

Spacetoon Group has announced a partnership with Pinkfong, the children's educational brand of SMARTSTUDY, a South Korean educational entertainment company, to bring a localised version of the global hit children's song Baby Shark to MENA.

Billions of people around the world have heard and enjoyed “Baby Shark”, the song by Pinkfong which has more than 2 billion views on YouTube. It was originally made for kids, but the song has become popular with adults as well. Spacetoon's partnership with Pinkfong brings the phenomenon to Arabic language viewers in MENA, with other songs by Pinkfong are on the way too.

Fayez Weiss Al-Sabbagh, the President of Spacetoon Group, said: “We’re very proud of partnering with SMARTSTUDY. We can't wait to see how our team will expand the popularity of the already successful Baby Shark song, but this time in Arabic language". Baby Shark song will be localized into Arabic by Spacetoon Kids T.V in cooperation with Pinkfong. Arab children will be enjoying the song again in their own language on Spacetoon T.V and its digital media platforms. Other Pinkfong hits will be localized into Arabic too, such as Monkey Bananas, The Penguin Dance, and others.

A contract has been signed as well, and as a result ALC was announced to be the master license holder of all the categories of Pinkfong and Baby Shark. The exclusive rights for the ticketed and non-ticketed activation of Baby Shark and Pinkfong are given to Spacetoon Events. The preparations for upcoming live shows, workshops, and other entertaining events that hold the theme of Baby Shark have already started.

During more than 18 years, Spacetoon Group has gathered many brands that have loyal generations of Arab fans all around the world. The best thing to do is to follow the advice of Baby Shark song “Let’s go hunt”, and hunt the opportunity of joining the huge success that will be soon achieved through Pinkfong’s Baby Shark.


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