MBC Action gets MENA rights to broadcast Formula E

MBC Action gets MENA rights to broadcast Formula E
Published: 19 December 2018 - 5:59 a.m.
By: Digital Studio Middle East Staff

MBC Action has acquired the rights to the live broadcast of Formula E races across the Middle East and North Africa for the next two seasons.

The live coverage on MBC Action will include the final practice session, qualifying shoot-out and the Formula E-Prix race itself, as well as post-race highlights and programming between races. MBC Action will also air preview segments and a Street Racers magazine show.

The rights acquired by MBC Action cover 19 territories in the region. The broadcaster will also air the new Jaguar I-PACE eTROPHY support series live across their channels – the first production battery electric vehicle category using modified road cars.

Media and Business Development Director of Formula E, Ali Russell, said: “We’re pleased to be bringing the ABB FIA Formula E Championship to so many viewers across the Middle East and North Africa together with MBC Action.”

Senior Manager of MBC Action, Ashraf Younis, said: “At MBC Group, we’re thrilled that the Formula E race is happening in Riyadh-Saudi Arabia, as a premiere in the MENA region, in the ancient city of Ad Diriyah.”

The 2018 SAUDIA Ad Diriyah E-Prix took place on the weekend of 13-15 December along with a music festival headlined by international acts DJ David Guetta, One Republic, Enrique Iglesias and The Black Eyed Peas.

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