Abe Shady Aboul Naga, a senior digital media executive in the regional media industry, has joined the regional leadership team at Vuclip, a PCCW Media company. As General Manager for the Middle East region, Aboul Naga will lead a region-specific growth strategy for Viu, Vuclip's OTT service, and oversee all of its operations in the region.
Aboul Naga comes with more than 17 years of experience in broadcasting, as well as digital and online content. Prior to Vuclip, he worked with the Middle East Broadcast Corporation (MBC) for nearly 10 years, where he last held the position of Director of Digital Business.
“Abe’s leadership and digital media industry expertise is a strong match for Vuclip,” said Salman Hussain, Chief Revenue Officer of Vuclip. “This is a very exciting time for Viu with our rapid expansion to various markets and millions of raving fans. In this region we are just getting started and our first set of Arabic Viu Original shows such as Hob El Tayebin and Wahid:Wahid saw an overwhelmingly positive response from both consumers, as well as the industry ecosystem and partners. With Abe’s leadership, we look forward to bringing a compelling wave of on-demand entertainment to the region, and Viu’s rapid expansion across the Middle East.”
Abe Aboul Naga said, “Viu has been on a trajectory of success, and its local approach to the region combined with its remarkable local and global teams is a clear recipe for continued success. Increasing demand for digital entertainment from youth proves that the market for such services in the MENA region is promising. It’s an exciting time for the industry as a whole, and I am particularly excited about the days ahead.”
The Viu OTT video app by Vuclip has more than 29 million downloads across 15 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand, and recently in the Middle Eastern countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE.
The Viu app has seen rapid growth across multiple emerging markets in Asia, and Abe Aboul Naga's challenge will be to oversee a content strategy to replicate the success in the Middle East. Viu will compete with a range of local on-demand services and the global leader Netflix for a share of the Middle East OTT market.