Egypt's DMC deploys Interra Systems QC solution

Egypt's DMC deploys Interra Systems QC solution
Published: 17 July 2018 - 7:21 a.m.
By: Pranav Vadehra

Interra Systems today announced that DMC, an Egyptian media company with entertainment and sports television channels, is using Interra Systems' BATON file-based QC solution to bring increased scalability and consistency to its QC operations. BATON will help improve DMC's content quality by providing automated video, audio, and closed caption checks to the broadcaster.

Egypt's DMC TV group operates multiple TV stations broadcasting general, news, drama, sport, entertainment, and cinema content.

"When content quality problems exist, viewers are left dissatisfied, which in turn can hurt our revenue opportunities," said Ahmed Mostafa, channel technical director at DMC. "We like how flexible the BATON platform is, in terms of communicating seamlessly with our media asset management system and allowing us to switch between automated and manual QC modes. Ultimately, BATON streamlines the delivery of superior quality content, keeping viewers watching longer."

With manual QC, television channels can perform only a limited number of checks. BATON allows DMC to conduct detailed checks, including standards compliance, regulatory, MXF level, SDI playout, and baseband. DMC is using the BATON Media Player, an optional media player with SDI playout capability, for fast, frame-accurate manual review of content.

BATON's scalable architecture will enable DMC to expand QC operations as its needs grow and provide high availability at all times, even when hardware components break down. The BATON platform has been integrated with DMC's media asset management (MAM) system for increased operational efficiency.

"Over the years, DMC has been focused on creating a world-class infrastructure in order to maintain its position as a regional leader in media and television," said Kanishka Tongya, sales director for APAC and MEA at Interra Systems. "All of DMC's file-based assets pass through the BATON system before being delivered to viewers. By installing BATON, the industry's most reliable and flexible file-based QC solution, DMC dramatically improves quality of experience for viewers."

Interra Systems will demonstrate its solutions for video quality monitoring insights at the 2018 ABE SHOW, Aug. 7-9, Stand 1, with partner Digistor.

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