Amazon EU Lead Evangelist Amazon Alexa Max Amordeluso will take to the stage on the first day of the conference, Thursday 13 September, to deliver the Trailblazer Keynote: How to build your Voice strategy with Alexa.
As voice assistants such as Amazon Alexa transform the way audiences discover content and control devices, Amordeluso’s presentation will explore a variety of avenues, including: how to build a voice strategy with Alexa; why voice experiences are now a crucial part of any multi-platform content business; how to implement an engaging voice strategy for content products and generate new revenues with Alexa Voice Service and Alexa Skills Kit.
On Friday 14 September, Channel 4’s Ex-Chief Executive and Founder of the recently launched Wonderhood Studios, David Abraham, will deliver the New Platforms Keynote: Content creation and funding embraces the multiplatform world.
The appetite for premium content has never been higher across so many platforms, both online and on TV. With YouTube, Facebook, Snapchat, Netflix and Amazon all vying for content, it is boom time for talent both on and behind the screen.
Abraham’s keynote session will explore the new content consumption landscape and threats and opportunities of the big tech players, as well as advise on the best creative commissioning and funding strategies going forward.
Abraham says: “The past 12 months have shown that delivering premium content is crucial for media enterprise to succeed. As the rapidly changing media landscape continues to evolve, forums such as IBC are vital as we explore new business models and opportunities.”
Major themes for 2018 include exploring social, mobile audiences, audience engagement, OTT and branded entertainment, Viacom Digital Studios President Kelly Day will present the Mastermind Keynote on Saturday 15 September.
Day is the driving force behind Viacom’s first concerted investment and accelerated push into original premium digital programming to engage fans wherever and whenever they’re consuming content.
She will share her insights into how the newly launched Viacom Digital Studios is leveraging Viacom’s iconic brands to create unique, original content for a new generation of digital-native audiences.