Grass Valley, a Belden Brand, is leveraging the track record and industry expertise of two of its long-standing sales executives to increase its ability to serve customers in EMEA and the Americas. The company has appointed Jan-Pieter van Welsem to the position of vice president sales, Americas and Tim Banks to the role of vice president sales, EMEA.
van Welsem has held marketing and sales director roles at Grass Valley and Belden for the last 10 years and has a proven track record for delivering outstanding growth across key accounts. He has successfully helped customers implement strategic and operational transformations, enabling them to better position their business in today’s fast-changing media environment.
Over the last 18 years with SAM (now Grass Valley), Banks has been devising and implementing the company’s sales strategy,managing the regional sales teams, and leveraging channel relationships to drive continued growth. He will work closely with Grass Valley’s customers to help them transition to flexible infrastructures that best suit their business and operations goals.
“Grass Valley’s success and growth in EMEA and the Americas comes down to the experienced team we have on the ground,” commented Arlene Campbell, senior vice president sales at Grass Valley. “Jan-Pieter and Tim bring extensive market expertise and a deep understanding of the Grass Valley business, our customers’ needs and the unique solution benefits across our portfolio. Broadcasters and content creators are under increased pressure to implement agile, efficient operations that can scale and respond to shifting market demands. These appointments in two of our top markets represent the dedication Grass Valley has to helping our customers achieve this by choosing the best approach for their business.”