The Arab Cinema Center (ACC) is set to launch a new festival MAD 3ARABI (Arab Flow) focused on showcasing the best of Arab cinema and television shows in the Czech Republic this autumn. Arab Cinema Center, the Arab cinema promotion body announced the new initiative at the Karlovy Vary Film Festival.
The first edition of MAD 3ARABI will take place in Prague from October 31 to November 4. Czech Republic-based Iranian filmmaker Kaveh Daneshmand has joined as managing director of the new festival. MAD Solutions co-founder Maher Diab will be the artistic director of MAD 3ARABI.
“MAD 3ARABI (Arab Flow) will be a festival for cinema, culture and Arabic content,” said Alaa Karkouti, CEO of Cairo-based Arab cinema PR agency MAD Solutions, in an interview with Screen Daily. “It is a new development for the ACC’s initiatives, which are aimed at promoting Arab culture around the world through different activities.”
MAD Solutions set up the ACC in 2015 to promote Arab cinema and has been instrumental in launching pan-Arab awards such as the annual Arab Critics Awards. Since its creation in 2015, the ACC has steadily expanded, promoting Arab films and filmmakers in the international film festival circuit every year, including high profile festivals like Rotterdam, Berlin, Malaga, Mar del Plata, Cannes, Karlovy Vary and Locarno.