MBC buys MENA rights to hit kids series 'Wissper'

MBC buys MENA rights to hit kids series 'Wissper'
Published: 8 July 2018 - 5:40 a.m.
By: Pranav Vadehra

MBC Group has acquired the TV, digital media, and consumer product rights in the Middle East and Northern Africa for Studio 100/m4e’s popular CGI-animated preschool series Wissper. The deal will see MBC3 air the 52 x seven-minute series later this month.

The agreement will see MBC Group holding basic cable and satellite free-TV rights to the program, as well as non-exclusive worldwide basic cable and satellite free-TV rights for the Arabic dubbed version. Also included in the deal, MBC will hold the SVOD and AVOD rights to Wissper for its digital platforms.

MBC group will also be the exclusive licensing agent for the IP rights in the MENA region. A deal has been announced with Simba Toys Middle East who will roll out an extensive toy line this fall as the first phase of the property’s consumer products program.

The animated CGI German-English series is about a young girl named Wissper who has the ability to communicate with animals. The series is produced by m4e and London-based animation studio Cuckoo (Waybuloo), together with Telegael (Ireland), Discreet Art Productions (India) and BASTEI Media (Germany).

Season two, which was commissioned in January last year by UK-based Channel 5 is currently in production for a broadcast run this fall. Season one was aired on the UK based channel in October 2015.

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