Shortlist announced for IBC 2018 Innovation Awards

Shortlist announced for IBC 2018 Innovation Awards
Published: 9 July 2018 - 7:34 a.m.
By: Digital Studio Middle East Staff

IBC2018, the world’s most influential media, entertainment and technology show, today announces its shortlist for the coveted IBC2018 Innovation Awards. The awards recognise innovation within the media, entertainment and technology industry and this year celebrate excellence in sport and news, multi-lingual production, multi-national delivery, new ways of engaging audiences and new business models to maximise revenues.

The three categories encompass the breadth of the industry, rewarding projects for content creation, content distribution and content everywhere.

The three Content Creation finalists are Chinese broadcaster CCTV for its networked 4k Ultra HD live coverage of the Pyeongchang Winter Olympics; Euronews and what it claims is the world’s first ‘glocal’ news service; and Discovery and Eurosport for the Eurosport Cube, a live virtual reality studio that allowed experts to demonstrate the techniques on show at the Olympic Winter Games.

Four finalists have been identified in the Content Distribution category. Econet Media has developed a remarkable TV everywhere platform for Africa; Discovery and Eurosport worked with NEP to develop its Mediabank solution to manage assets and archives for coverage of the Olympic Winter Games; Vodafone has a new multi-national, cloud-based television distribution system which it is rolling out from Europe to New Zealand; and Medialaan in Belgium now offers subscribers the ability to watch programmes from the beginning, with the advertising adjusting itself automatically to ensure that the right messages are seen while the viewer gradually catches up with the live transmission.

The final category is Content Everywhere, which entrants interpret broadly. The three that made the shortlist are Irish broadcaster RTÉ with Saorview Connect, an advanced, connected, free-to-air television platform; global sports media specialist ESPN with Shortstop Live, a great way for journalists to get on air from their phones with the shortest of latencies; and WRC, the World Rally Championship, which now offers All Live, the chance to travel onboard with your favourite drivers, however long the stage.

“This year’s finalists are really remarkable,” said Michael Lumley, Chair of the international judging panel. “We have live coverage from rally cars, a fantastic new way of immersing audiences in the thrills of winter sports, a highly productive way of creating news stories for multiple languages and cultures, a new initiative to bring OTT and mobile television to sub-Saharan Africa and a whole host more.”

The awards, first presented in 2006, are now widely regarded as the leading recognition of innovation and collaboration in the world of media, entertainment and technology. To make the shortlist, a project has to have solved a real creative, operational or commercial issue for a media business.

While the technologies involved are of course celebrated, what makes the IBC Innovation Awards truly unique is that the award itself goes to the end user – the organisation that is using the solution to achieve ground-breaking results.

The winners will remain a closely guarded secret until the IBC2018 Awards Ceremony, at 18:30 on Sunday 16 September. The ceremony – which also features other awards including the International Honour for Excellence, the highest award that IBC bestows – is free for all IBC visitors.

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