Vista Entertainment Solutions, a Vista Group company, has deployed the Vista Cinema software suite in the first Saudi Arabian cinema venues and has become the first cinema management software providing integrated reporting to the General Commission for Audiovisual Media (GCAM) portal.
Vista Entertainment Solutions had supported AMC Entertainment and the Development & Investment Entertainment Co., a subsidiary of Saudi Arabia’s Public Investment Fund, to open Saudi Arabia’s first commercial cinema on April 18.
Commenting on the initiative, Jason Cole, VP Mergers & Acquisitions and International Procurement at AMC Theatres, said: “The spirit of cooperation and collaboration with Vista on the Saudi opening was nothing less than amazing. AMC would not have been able to accomplish so much in so little time without such a committed and innovative partner.”
Commenting on entering the KSA market, Kimbal Riley, CEO of Vista Group, said: “We thank the Saudi government and our partners at AMC and VOX for the faith they have placed in us. We’re committed to supporting other leading industry players seeking new opportunities in this exciting growth market and we’re delighted with the contribution we have made thus far.”
Mischa Kay, MD, Vista EMEA, said: “We’re excited to have played a part in such a historic milestone in Saudi Arabia. Our industry-leading cinema management software fully supports Arabic as an operational language and is integrated into the portal of the General Commission for Audiovisual Media (GCAM), with whom we worked very closely to provide accurate reporting.”
New Zealand based Vista Entertainment Solutions has an estimated 38% global market share in the Large Cinema Circuit market.