IABM events at Broadcast Asia will discuss readiness for next gen technologies

IABM events at Broadcast Asia will discuss readiness for next gen technologies
BroadcastAsia attracted the crowds again.
Published: 31 May 2018 - 7:39 a.m.
By: Digital Studio Middle East Staff

IABM has organised a wide range of events and services to enable members to do better business at BroadcastAsia 2018, which is taking place 26-28th June at the Suntec Centre in Singapore as part of the wider ConnecTechAsia event.

Pre-show networking event – Monday 25 June
IABM’s BroadcastAsia networking event on the eve of the show is always well-attended and is a great place to get ahead - primed for topical discussions on the show floor and in the conference. Sponsored by Benchmark Broadcast, Dolby, Telstra and Atomos, it is taking place from 8pm at The Pump Room on Clarke Quay.

Tomorrow’s media toolbox, today – Tuesday 26 June
IABM has organized what will be an invaluable knowledge session to prepare BroadcastAsia attendees for what’s coming next in our fast-changing industry. Under the title ‘Tomorrow’s media toolbox – today’, the session kicks off at 2pm in the IABM Theatre (6Q3-04) in the Innovation Hub. An expert list of speakers will be covering topics from microservices, Blockchain and Artificial Intelligence to Real-time IP, Object-based storage, VR and OTT advertising, giving visitors the knowledge and tools to help them dovetail tomorrow’s media necessities into their current projects and workflows.

Industry update – Wednesday 27 June
IABM will present the latest research findings and conclusions from both the vendor and end-user sides of the industry and take a look at where the industry is heading next – with a focus on the rapidly evolving APAC market. An insightful panel discussion will follow, featuring experienced Asia business leaders with a focus on AI and telcos.

IABM Technical Breakfast: AI – is it for real or just marketing hoopla for smart data crunching? – Thursday 28 June
This IABM member-only event, has an expert panel looking at the reality of AI in broadcasting and media today – is it for real or just marketing hoopla for smart data crunching? We have seen tangible results of how big data analysis increasingly drives content choice and delivery – but is this just hyped up as AI and actually just smart data crunching? Does AI have further practical applications within media and entertainment? The APAC region is extremely culturally varied; can applied AI work across regions and countries? Sign up here and join the debate!

IABM member lounge – open throughout the show
All IABM members have free use of the IABM member lounge at booth 6C3-04. With ample seating and Wi-Fi available it is a great location to conduct meetings or follow up on leads away from the hubbub of vendors’ booths.

“BroadcastAsia is a strategic partner of IABM for good reason – it’s the premier show in the region and a great place to check out what’s happening in our industry now, and what’s coming next,” said Peter Bruce, IABM Director, APAC. “As well as all the formal events we are running during BroadcastAsia, the IABM team will be on hand throughout the show to support members’ activities and provide advice and introductions to facilitate better business.”

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