Du, from Emirates Integrated Telecommunications Company (EITC), is adding a new category under the “Free View” service called “TV First” to enrich customers’ entertainment experiences in the UAE. “TV First” will offer exclusive TV shows on the same day of their US release.
Du TV customers across the UAE will enjoy watching the latest and famous Hollywood TV series on “TV First” and all content available under the “TV First” category is available for unlimited viewing at no additional cost.
The TV series “Snatch” - a highly-lauded American crime comedy-drama TV series, starring Rupert Grint of Harry Potter fame and a host of other stars – is the first premium content offering to be made available on the TV First service. The addition of shows like “Snatch” is a catalyst for more thrilling content to join du’s “Free View” catalogue, said the company.
Amr Eldesouky, EVP consumer business, du, said: “At du, we are always looking for new ways to elevate our entertainment schedule by adding more of the unique content that our customers demand. With the addition of Snatch, we are delivering on our promise to provide customers’ an uplifting home entertainment experience via the du TV platform and we’re proud to be able to extend the thrilling collection of choices available to subscribers with this exciting entertainment portfolio addition.”
du subscribers can watch “TV First” content, by pressing the (VOD) button on their remote controls and selecting “Free View/TV First”. For more information, visit www.du.ae/OnDemand